September

Rebranding, new standards, and growing our team!

September has been a landmark month for us at AB CARE as we officially transitioned into Human First. In the last week of the month, we held a rebrand presentation to introduce our new identity, outline updated standards and expectations, and share the vision behind the change.

This shift represents not just a new name, but a higher level of professionalism, accountability, and quality in the way we deliver support.

As part of this new chapter, we have introduced new Team Leaders to help manage staff and ensure our standards are consistently upheld. These leaders will play a key role in mentoring, guiding, and supporting the wider team.

Another exciting milestone was creating our very first Human First work apparel, with shirts we screen-printed ourselves. It’s a small but powerful step in building a sense of identity and pride across our team.

Finally, September also brought new additions to our team, each bringing valuable experience and skills to strengthen the support we provide.

This month marks the beginning of a new era Human First is here, and we’re ready to set the bar higher for what support should look like.